MAY 2009 │ UK
Doritos
Dodgeball
WEBBYS 2010 │ Interactive: Winner
CREATIVE REVIEW 2009 │ Annual of the Year
MARKETING SOCIETY 2010 │ Digital: Winner
CLIOS 2010 │ Digital: Shortlisted
EVENT AWARDS 2010 │ Best Brand Event: Winner
FWA │ Site of the Day
IAB │ Creative Showcase November 2009
For Doritos launch of Flamin' Cheeseball flavor, we built a ball-firing machine of frightening capabilities.
An arsenal of eight user-controlled canons, where consumers could set their sights on amateur dodgeball teams. Each team tested their mettle for the honor of becoming the UK's first national dodgeball team.
Doritos Flamin' Cheeseballs of Fire.
70 mph
Training
Championship greatness takes dedication and physical training.
We don’t have time for that.
Instead, our accelerated training facility would rally the nation to fire 70mph balls and get teams ready. Ouch.
Amateur Hour
Every day for a month we shipped in amateur dodgeball teams from across the UK. Each were put through an onslaught of fire for an hour.
Ready…
Aim… Fire!
After a month of dodging balls, the country would soon discover our first national dodgeball team.
Slam a Celeb
To stir-up PR buzz we sent some celebs into the firing line. But not just any celebs, those z-listers you'd want to smack-down.
Drumroll…
The UK’s first dodgeball team:
five hungover lads from Leeds would carry our flag into the arena to take on the world champions in Las Vegas.
Win a Trip
On-pack, fans could win a trip to Las Vegas
to support our new UK dodgeball team.
TV :10s
Impact
593,000 balls fired.
91,000 live games played.
31,000 site visits.
1710% increase to Doritos.co.uk
14,000 more fans on Facebook.
145,000 win a trip entries.
Doritos saw a sales increase of 28%.
