Tours

Visitors could choose tours by theme or time, edit what they want to see, and follow the geo-location wayfinder to navigate the halls at their own pace.

More exhibitions. Same artifacts.

No longer did artifacts have to be moved into a single space to create exhibitions. The app allowed each artifact to tell multiple stories, or the relevant story as part of the chosen tour. 

The permanent collection didn’t change much so was often overlooked, but now there were more stories than could ever be displayed on cases.

For the first time the museum saw a spike in return visitors within 60 days.

Co-Curation

The app encouraged visitors to become engaged participants in the storytelling, inviting them to submit their own tours. We connected these user-generated tours with museum expertise to create new content for all visitors.

Immersive experience

Our content revealed the work behind the walls, from scientists making discoveries, to the museum’s explorers collecting tomorrow’s artifacts, and experts maintaining the vast vaults. With interactive 360° experiences we brought the stories to life.  

See what they saw

The app gave our advertising a new way to tease exhibitions and pre-load part of the visitor experience.

American Bison

Today to its original home at The World's Fair in 1893.

Totem Poles

Their journey from The World’s Fair to the spot the visitor is standing.

Whale Skeleton

The giant of the deep, from bones and museums past, to its ocean home.

Vaults

A boring spot outside the cinema now revealed the museums vaults filled with over 25 million artifacts.

Sled Dog

Now more than a stuffed pup in a glass case, it's the beginning of a story about an unethical 'living exhibit' of an Inuit tribe.

Interactive advertising

The app gave our advertising a new way to tease exhibitions and pre-load part of the visitor experience.