October 2011 │ CHICAGO
The Field Museum
Chocolate
COMMUNICATION ARTS │ Annual of the Year 2011
LÜRZER’S ARCHIVE │ Featured: June 2011
Most think they know chocolate, but they don’t know the extraordinary role Chocolate has played in history - from botany and ecology to anthropology and economics. This campaign teases the audience with a few of the intriguing things that made chocolate what it is today.
Chocolate.
Not as sweet as you’d think.
Human Sacrifice.
Having played a role in the bloody sacrifices of the Mayans and Aztecs, not everything was sweet with chocolate.
Ecosystem.
One bird’s survival depends on cocoa trees.
Ecosystem.
Without the role of the tiny Midge in pollination, there would be no Chocolate.
Love.
One legendary lothario fueled his prowess on chocolate.
Cafe.
Long before cappuccinos, the elite sat in fancy Chocolate houses.
Hotel Chocolates
We wanted to brand the chocolates left on pillows in Chicago hotels. But in the end this didn’t get made.
