Alex Braxton │ Creative Director
SPEECHMARKS_whale.png

HEADER_IMAGES_whales3.jpg

MAY 2011 │ chicago

The Field Museum
Whales

 

COMMUNICATION ARTS │ Featured: September 2013

 

The Field Museum’s exhibition on Whales was its most experiential to date – constructing exhibits for families to step inside and explore the natural history of these giants.

We wanted to excite families about this experience by giving them a taste of the immersive exhibits, so we turned a local bus in to a giant whale you could step inside of …and ride all the way to the museum.

Discover
The Giants
of The Deep.

 
 
FieldMuseum_Whales_busatfield.jpg
 
 
 

Step Inside

The interior of the bus was transformed into a whale’s mouth.

 
 
FieldMuseum_Whales_Busv2.jpg
 
Phone_social_bus.png
 

Go Whale Watching

When people spotted the whale bus, we encouraged people to snap a picture and share it for the chance top win whale goodies and tickets.

 
FieldMuseum_Whales_SocialBG.jpg
 
FieldMuseum_Whales_print3.jpg
 
FieldMuseum_Whales_outdoor1.jpg
 
FieldMuseum_Whales_print2.jpg
 
FieldMuseum_Whales_outdoor2.jpg
 
FieldMuseum_Whales_print1.jpg
 
FieldMuseum_Whales_outdoor3.jpg
 

Radio

WHALE HEART

WHALE SONG


KID’S WHALE STORIES

KID’S WHALE STORIES

KID’S WHALE STORIES

 

 

 
Whales_BGBlue.jpg