MARCH 2021 │ USA
Gillette Skincare
Gillette faced the challenge of dwindling sales and increased competition from startups. It needed to change.
Over the course of the year, we were tasked to help refine, reorganize and rebrand SKUs. Move from only shavecare to skincare. And develop strategic thinking with creative to face consumer testing.
Project by project, we creatively led each pitch to bring in over $2 million in fees and opening the door to more briefs.
Upgrade Your Skin
Brand Book
& Library
We strategically organized all the Gillette shave and skincare products, plus created hundreds of assets for global markets - including textures, smears, hand and face ‘beauty’ stills and videos - to upgrade Gillette as more premium than it typically had been.
