Alex Braxton │ Creative Director

Guardian_PeopleProfiler_HEADER_new1.jpg

june 2004 │ uk

Guardian Jobs

 

 

The Guardian’s Job Service tasked us to invent reasons to visit their dotcom. So, we took a scientific workplace personality study and gave it some fun character.

Once people knew what work creature they are, they could discover job matching based on personality and how they can thrive doing it.  

Discover what work creature you are.

 
 
 
 

Quiz

Answering a few multiple choice questions allowed us to identify their work personality type.

 
 
 
Guardian_PeopleProfiler_QuestionsSite.jpg
 
Guardian_PeopleProfiler_Questions.jpg
 

Personality Types

Each respondent was given a character representing their personality type.

 
 
 
GuardianPeopleProfiletr-types.jpg
 
 
Guardian_PeopleProfiler_Rotate.jpg
 

The Town

People could discover the types of workplace that best fit their work personality.

 
 
 
Guardian_PeopleProfiler_TownSite.jpg
 
 
Town.jpg