FEBRUARY 2014 │ USA

McDonald's
Happy Meal App

McDonald’s committed to encouraging children to choose the healthier dietary options on their menu (…well, an attempt to at least).

We needed to help parents make the vegetable and fruit sides in Happy Meals more fun and exciting. And knowing that parents often hand their smartphone to their kids to play games, we used our movie promotions to create an AR kids game. Players help the famous characters collect vegetables and fruit to win.

Swap fries for
fruit and veggies.