McDonalds The Big Mac — Alex Braxton │ Creative Director
HEADER_IMAGES_bigmac.jpg
BigMac-Microsite-BGColor.jpg
BigMac-Microsite.jpg
McDonalds_BigMacPopIconMicrosite.jpg
Alex Braxton │ Creative Director
SPEECHMARKS_bigmac.png

january 2012 │ usa

McDonald's
Big Mac

 

CREATIVITY │ Editor’s Pick: January 10th 2012

 

The Big Mac was once the biggest of burgers, but others had gone bigger and bettered its namesake claim. Now we needed to find a different proposition for choosing The Big Mac.

After 50 years it’s still the most famous of all burgers, a classic burger taste to enjoy. So when you're craving a burger, bite into the most famous of them all.

The Most
Famous Burger.
I’m lovin’ it.

 
 
 

 

Microsite

Users could move through the Big Mac party house and snap pictures that would create a magazine spread. Facebook Connect would pull the user’s pictures into the layout.