MAY 2014 │ GLOBAL
McDonald's Gol!
ADWEEK │ Ad of the Day: June 4th 2014
CREATIVITY │ Editor’s Pick: June 4th 2014
CLIO 2015 │ Integrated: Bronze
CLIO 2015 │ MUSIC: Bronze
WEBBY 2014 │ Branded Content: Honoree
REGGIE 2015 │ Sponsorship: Silver
REGGIE 2015 │ International: Silver
CANNES 2015 │ Integrated: Shortlisted
CANNES 2015 │ Mobile & Games: Shortlisted
CALLS9 │ App of the Week (June 2014)
MOBILE WEB 2014 │ Food: Winner
McDonald's were a long-time sponsor of The FIFA World Cup yet had never launched a global campaign to celebrate it. With no global media buy, it came down to 191 local markets adopting our idea.
Typically sponsors throw money to showcase megastar soccer players, instead we celebrated the football passion of everyday folks with 'brains in their feet'.
A kickabout.
I'm lovin' it.
It can’t be real?!
We created behind-the-scenes films showing the crazy talent of our soccer stars and the work it took to get the shots.
Impact
Within hours of an organic release,
the film exploded fast:
20.4 million views on
McDonald’s YouTube channel.
On Facebook: 75,700 shares,
34,900 comments and 598,000 likes.
Soon the media noticed, giving an overwhelmingly positive reaction.
To our surprise, even Mr. P. Diddy decided we were worth sharing.
:60 TV
USA │ AUSTRALIA
The OLV went viral quickly, so the US and Australia decided to run it as a :60 TV.
See the World Cup game app.
