AUGUST 2019 │ USA

Olay
Retinol 24

Olay tapped into the retinol market for the first time, with the launch of Olay Retinol24. In performance tests, the proprietary formula set itself ahead of other retinol products on the market. And following launch, it fast became a cult product for the brand.

Crushed
The Competition

Impact

The Olay Regenerist Retinol24 range was the brand’s biggest hit on launch, selling more than 100 products an hour.