JAN 2020 │ USA

Tide
Power Pods

This campaign launched the biggest, most powerful Tide Pod ever made called Power Pods. They’re bigger and packed with cleaning power, so can one-up even the toughest stains.

But can these pods one-up all the stains from sibling one-upmanship? This campaign attempted to find out.

One-up
The Cleaning Power
of Liquid.