october 2006 │ uk

Vodafone

REVOLUTION AWARDS 2008 │ Technology & Telecoms: Winner

CAMPAIGN 2007 │ Digital Best Business-to-Business: Winner

ONE SHOW 2007 │ Merit Award

CANNES CYBER LIONS 2007 │ Shortlisted

Vodafone were offering small businesses £10k in funding they could pitch for. To raise awareness of the ten-thousand prize, we created a visual spectacle using ten-thousand pound coins placed around an office.

How far will ten thousand go for your business?

Impact

Despite having no media behind it, the video quickly went viral and it became the third most viewed branded film in the UK in 2006, behind Sony Balls and Paint - two major media driven TV commercials.