MAY 2009 │ uk

Walkers
Gary's Great Trips

MARKETING SOCIETY 2010 │ Ad of the Year: Runner Up

Summer season is filled with day trips and lunch spots in the great outdoors. To establish Walkers (Frito Lay) as an integral part of those moments, we turned empty bags in to fun-filled trips.

Each bag became points to exchange for activities around Britain. Plus, people could use points to instantly to bid for VIP trips to top sports events, film premieres and music festivals. Grab packs, collects points to redeem on great days out.

A great day out is only a pack away.