APRIL 2018 │ USA
Walmart
Fight Hunger
Everyday social feeds are filled with food snaps and flexing that night’s culinary achievements. Not faced with food insecurities perhaps many of us take our food for granted, seeing it as entertainment.
As part of Walmart’s Feeding America commitment, we wanted a social stunt to raise awareness of food insecurity across the country. We did this by removing food from the places you’d expected it.
Let's not take
food for granted.
#FightHunger
On Instagram people posted a black & white food picture and Walmart secured 100 meals through Feeding America for families in need.
We partnered with TasteMade to create their typical cooking videos, but without food.
