JANUARY 2019 │ USA

Walmart
Grocery Pickup

ONE SHOW │ Merit Award 2019

Cannes Lions │ FILM: Shortlist 2019

Cannes Lions │ ENTERTAINMENT: Shortlist 2019

D&AD │ VISUAL EFFECTS 2019

Retailers were racing to become number one in grocery delivery, Walmart made a big push to launch their grocery pickup service.

We demonstrated the service during The Golden Globes by rolling up to pickup with a fleet of famous cars, in an epic crossover of film and television.

Introducing
Grocery Pickup

TAP PLAY AND ROTATE 360°

Over 1000 pieces of additional content were produced including online video, display, social and mobile games.

Impact

Walmart’s Famous Cars spot had over 20 million views within 24 hours of launch, and 700 million impressions in a week.

The film was so successful that Walmart decided to run it again as their Super Bowl spot for Super Bowl LIII.

Walmart’s e-commerce sales rose
43%, with over one million app downloads in January alone.