FEBRUARY 2017 │ USA
Walmart
The Receipt
CANNES LIONS 2017 │ PROMO & ACTIVATIONS│ BRONZE
CANNES LIONS 2017 │ SHORTLISTED IN 7 CATEGORIES
CLIOS 2017 │ MEDIUM INNOVATION │ SHORTLIST
A receipt tells a story. That simple thought helped us to create the connection between two apparently distant worlds: Hollywood and everyday shopping. And it worked.
A-List movie directors created short films inspired by the items on a Walmart receipt. We ran a social war room to launch the films on the night of The Oscars, and created real-time receipt reactions to the events of the night. At the end of the night we helped the brand reach a new high in positive sentiment.
Every receipt tells a story.
For launch we reacted to the events of
the night with a Walmart receipt.
