SEPTEMBER + DECEMBER 2018 │ usa
Walmart
Toys
With the demise of Toys'R'Us we were hastily tasked to make Walmart the new top toyshop destination.
Gift-givers needed to feel confident that Walmart isn’t just a place to find low-cost toys, but the store to find all the top toys kids will love.
Like everything retail, we also needed to squeeze an idea between the hard sell must-haves, across hundreds of assets (…or thousands of assets because, you know, it’s Walmart).
America's
Best Toy Shop.
:15 PreRoll
Radio
Over the holiday period, all of Walmart’s sub-brands thematically change their look to match the seasonal campaign, in 2018 it was Light Up Christmas.
CLICK PLAY AND MOVE AROUND TO EXPLORE 360°
Radio
Impact
All the big players scrambled to pick up a share of the Toys R Us business. But Walmart, as America’s Best Toy Shop, came out ahead with 26%.
And the 360 video made
Google’s Top 10
