january 2020 │ usa

Charmin
GoLab

ADAGE │ EDITOR’S PICK

Charmin is all about providing a better bathroom experience, and we’re always seeking opportunities to demonstrate this commitment.

There are so many bathroom gripes that stop people from enjoying the go. So we created the Charmin GoLab: an R&D facility that invents technology to solve the problems that prevent you from having a great pooping experience.

And because everyone in the world poops, everyone could benefit from our GoLab inventions.

Charmin.
Enjoy The Go.

Smell Sense

Know it’s been dealt before it’s been smelt with Smell Sense. A device that uses a digital nose to remotely monitor how bad the bathroom smells before you go in.

Screen Shot 2020-02-18 at 4.14.51 PM.png

V.I.Pee

When you have to go but can’t miss the show: V.I.Pee. A porta-potty that uses live-streaming VR to ensure you never miss a second of the show when you have to go.

Impact

The Charmin GoLab became so popular at CES 2020 we had to bring in crowd control to manage the lines of people and press waiting to see the tech.

Though our Charmin RollBot stole the show at CES 2020, SmellSense and V.I.Pee picked up a ton of coverage too. Overall, GoLabs became the most successful campaign Charmin has created to date.

3.8 Billion impressions

2,144 News outlets

$0.00 No media spent

99% Positive sentiment