january 2020 │ usa

Charmin
RollBot

ONE SHOW 2020 │ innovation │ finalist

ONE SHOW 2020 │ experiential │ shortlist

ONE SHOW 2020 │ EXPERIENTIAL - Installations │ SHORTLIST

ONE SHOW 2020 │ PR │ SHORTLIST

ONE SHOW 2020 │ OOH - EXPERIENTIAL │ SHORTLIST

ONE SHOW 2020 │ ip & PRODUCTS │ SHORTLIST

geekspin │ best of ces 2020

ADAGE │ EDITOR’S PICK

Charmin is all about providing a better bathroom experience, and we’re always seeking opportunities to demonstrate this commitment.

We took on the biggest bathroom gripes stopping people from enjoying the go and created the Charmin RollBot - the world’s first autonomous toilet-paper delivery robot, for when you find yourself stuck mid-go, without toilet paper.

RollBot was revealed at the world’s largest tech event: CES. It stole the show, becoming the most talked-about tech at CES 2020, beating the gadgets from the world’s biggest tech companies.

Charmin.
Enjoy The Go.

Impact

Despite spending nothing on media Rollbot was the talk of CES, exceeding all goals with nearly every major media outlet covering Charmin.

3.8 Billion impressions

2,144 News outlets

$0.00 No media spent

99% Positive sentiment