Alex Braxton │ Creative Director

The Quick Rundown

A SELECTION OF PROJECTS.

 

 

Charmin’s Rollbot

We became the most talked about brand at CES 2020 and proved we mean ‘Enjoy The Go’ by demonstrating the brand’s relentless pursuit of a better bathroom experience.

 

Head & Shoulders - Take It Up To 100

Pat & Troy take their hair game up to 100,
because H&S gives you up to 100% dandruff protection.

 

Head & Shoulders - Never Not Working

H&S wanted to promote 'Scalp Shield Technology’ (…what a name),
it keeps working even between washes, so it’s never not working.

 

Charmin - BRB

Zoom call, then another zoom call… when you can’t catch a spare moment to take a toilet break, Charmin’ has you covered - we built a video A.I. Doppelgänger that takes over for you on calls. So you can ‘Enjoy The Go’ and no one will know.

 

Walmart - Grocery Pickup

Walmart launches Grocery Pickup during The Oscars,
so we went epic with famous cars rolling up to Pickup.

 

McDonalds - FIFA World Cup

This one exploded with views, the press called it, “The Greatest World Cup Ad Ever” - which was pretty nice. While the big brands showcased big players,
we championed real fans with passion for soccer… I’m lovin’ it.

 

Walmart - The Receipt

Every receipt tells a story. That simple thought helped us to create the connection between two apparently distant worlds: Hollywood on the night of The Oscars and everyday shopping.

 

The Bouqs - Valentine’s Day

How this Valentine’s Day, fresh flowers are the only thing that can make up for all the ways you’ve annoyed your partner during quarantine.

 

The Bouqs - Flower Subscription

Did you know there’s such a thing as a flower subscription? We didn’t either. It sounded fancy. Yet we all do fancy things, so maybe a flower subscription should be one of them.

 

McDonald’s - Our Food Your Questions

When it comes to food, McDonald’s is a lightning rod for criticism and attacks.
With social amplifying untruths, McDonald's could no longer stay silent. 

 
 

Here’s a long-scroll smorgasbord of press. Click any article to see the project.

 

SAY HELLO:

hello@alexbraxton.com

 

 

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